Future-Proof Your Kids

Most parents right now are way too busy to meaningfully help their kids learn how to make smart financial decisions. Perhaps they didn’t grow up learning about money management, or don’t feel qualified to teach their kids about finances. If this is you, you’re not alone. According to research by the S&P, just 57% of U.S. adults are considered financially literate. That number goes down if you are a woman (52%) or grew up in a low-income household (47%).  Merrill Lynch recently found that Boomer and Gen X parents are offering $500 billion annually in ordinary financial support to their kids – things like food, groceries, student loans, and cellphone bills. For context, that’s twice as much as surveyed parents are putting into their own retirement accounts.  Yet 75% of young people crave financial independence. They want to know things like how to make enough money to reach their financial goals, how to manage a budget, and how to tell the difference between good and bad debt.  It’s not your fault if you haven’t figured this out in your own family. After all, there’s a lot of topics to know and teach when it comes to money. And then there’s deciding the right way to teach this information to kids in a way they’ll remember and actually use. It’s too much for most busy parents to even consider. In my experience, these lessons are best learned as early as possible in life, and not necessarily from a parent. In our previous companies, Apex Leadership Co. and My First Sale, we taught kids as young as 6 how to practice real-world entrepreneurial skills like pricing, selling, and more. We’ve helped inspire thousands of kids to start their own businesses and start earning real money with minimal parental involvement. We brought these insights into GravyStack with the very best incentive ideas from the gaming world and proven money management methods from some of the U.S.’s top financial planners and advisors. The result is a remarkable app that teaches kids how to spend, save, and share money – all without adding any more “management duties” to your plate as a parent. GravyStack is the app that I wish I had when my kids were born. Our investors and many of our team members say the same thing!  We believe we can end financial illiteracy in a single generation by changing how our kids learn about, talk about, and interact with money. Money is simply a tool to create more fun, not an end in itself.  Join our community of families and discover how fun “money talk” can be.